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The Shuswap, British Columbia – The Shuswap Trail Alliance is piloting a weekly trail challenge to entice people to discover Shuswap Trails all summer.  Each week a new trail will be posted from the Shuswap Trails guide inviting people to get out and walk or ride it. Upon completion of the hike a photo or video story is entered.  The draw grand prizes include two coveted Shuswap Trail Alliance 2014 February Auction Fundraiser Tickets and a Family Day-pass at SkyTrek Adventure Park.  

The weekly summer challenge hikes will be posted at www.shuswaptrails.com and Facebook and Twitter every Wednesday starting June 26, 2013.  One week will be allotted to complete the hike and submit an entry to contest@shuswaptrails.com before the next hike is published.  Entries are as simple as including a photo or video of yourself, short summary of your hike and basic contact information in an email.

One entry is allowed per person per week who completes the hike.  And bonus entries will be given to anyone who is able to locate the trail mascot – Shuswap Trail Alliance summer student, Kate Hiscock – actually on the trail each week.  The times she goes out will be at random so keep a close eye on the Facebook notifications. “More hikes equals more entries into the draw,” says Kate, noting the draw prizes will take place in the week before Roots and Blues this August.

“We’re so fortunate to have Kate with us this summer. Along with a host of other projects, she’s supporting our partners like Shuswap Tourism encouraging folks to get out on the trails,” says Phil McIntyre-Paul with the Shuswap Trail Alliance. “And I can vouch she has a crazy costume to watch for during those bonus trail spotting days.”  

Think it sounds fun?  It doesn’t stop there! For every Routes & Blues hike attended in August, an additional entry will be submitted in the draw. Check out this week's hike here. 

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For further background on this release, please contact:

Kate Hiscock (Summer Trail Assistant)

for the Shuswap Trail Alliance

250-832-0102

katehisc@me.com

Phil McIntyre-Paul (Executive Director)

for the Shuswap Trail Alliance

250-804-1964

phil@shuswaptrails.com

www.shuswaptrails.com